Author
CEO and founder, DCRM
Liza Choa is the founder of DCRM and Practice Growth Studio, a boutique dental marketing agency working behind the scenes with some of the most respected dental practices in Australia. She has spent over a decade helping practices grow and scale.
She built DCRM after seeing the same problem in practice after practice. The enquiries were already there, but the new patient numbers did not reflect it. DCRM bridges that gap, so practices increase the return on the marketing they are already paying for.
Case studySmileBridge™
Dental patient self-booking booked $248,400 of treatment in 30 days, and 65.2% of those bookings were made outside office hours.
Liza Choa · 4 min read
Case studyAI Text Receptionist™
$20,000 of full arch implant work, booked at 9:11 on a Sunday morning, 2 minutes after the enquiry landed. The practice was shut.
Liza Choa · 2 min read
Case studyAI Voice Receptionist™
A prospective patient rang at 11:46 on a Monday morning to get their implant procedure started. 192 seconds later they had an appointment, and nobody at the practice had been involved.
Liza Choa · 3 min read
Case studyPrice List Funnel™
A dental price list funnel created $340,400 of opportunities and $41,800 of bookings in 15 weeks. Half the replies came in after hours.
Liza Choa · 3 min read
Case studySmileEngine™ Form
$20,000 of All-on-4 work, booked at 7:47 on a Thursday evening, written straight into the practice management system, and attended.
Liza Choa · 2 min read
Case studySmileEngine™ Pipeline
$6,650 of orthodontic work, booked 12 minutes and 52 seconds after a pop-up form was filled in on a Wednesday morning.
Liza Choa · 3 min read
Case studySmileBridge™
$82,000 in 18 days is the number that gets attention. But it is not the part I find interesting. What makes it interesting is when they happened.
Liza Choa · 1 min read
Case studyAI Text Receptionist™
$20,000 of All-on-4 work booked at 2:40 on a Thursday afternoon, 13 minutes after the enquiry came in. In between, the prospective patient turned down every time they were offered.
Liza Choa · 2 min read
Case studyAI Voice Receptionist™
At 7:49 on a Wednesday morning the AI voice receptionist could not understand a word the caller said. By 8:19 there was $15,300 of work booked in, and the practice had not opened yet.
Liza Choa · 3 min read
Case studyPrice List Funnel™
A prospective patient downloaded a price list at 8:02 on a Saturday morning. By 8:32 there was a $20,000 All-on-4 consult in the calendar. The practice was closed.
Liza Choa · 3 min read
Case studySmileEngine™ Pipeline
$25,000 of full arch implant work, booked 24 minutes after the enquiry landed. The patient wrote 8 words, and those 8 words contain the whole case.
Liza Choa · 2 min read
Case studySmileEngine™ Pipeline
A patient asked for a price 3 times, and the AI said no 3 times. They booked a $20,000 All-on-4 consult anyway, 11 minutes and 52 seconds after the enquiry.
Liza Choa · 3 min read
Case studySmileBridge™
A patient booked themselves in at 8pm, in 6 minutes, with nobody at the practice awake. At 8:04 the next morning the coordinator saw it was in the wrong slot, and fixed it.
Liza Choa · 3 min read
Case studyPrice List Funnel™
A price list download in February. 2 rounds of questions, 2 rounds of silence, and a team note that said move to qualified out. They booked on 9 September.
Liza Choa · 3 min read
Case studyAI Text Receptionist™
A Sydney practice switched on a dental AI receptionist. It booked nothing. The front desk booked $54,400 of treatment in 11 weeks off the cards it created.
Liza Choa · 6 min read
Case studySmileBridge™
$24,300 is the number everyone looks at. It is not the interesting one.
Liza Choa · 4 min read
Plug in DCRM, turn on SmileEngine™, and watch your practice run like never before.
