Case studies and articles
What happened when dental practices switched DCRM on, and what we have learned from $28M+ in dental ad spend.
16 posts
Case studySmileBridge™
Dental patient self-booking booked $248,400 of treatment in 30 days, and 65.2% of those bookings were made outside office hours.
Liza Choa · 4 min read
Case studyAI Text Receptionist™
$20,000 of full arch implant work, booked at 9:11 on a Sunday morning, 2 minutes after the enquiry landed. The practice was shut.
Liza Choa · 2 min read
Case studyAI Voice Receptionist™
A prospective patient rang at 11:46 on a Monday morning to get their implant procedure started. 192 seconds later they had an appointment, and nobody at the practice had been involved.
Liza Choa · 3 min read
Case studyPrice List Funnel™
A dental price list funnel created $340,400 of opportunities and $41,800 of bookings in 15 weeks. Half the replies came in after hours.
Liza Choa · 3 min read
Case studySmileEngine™ Form
$20,000 of All-on-4 work, booked at 7:47 on a Thursday evening, written straight into the practice management system, and attended.
Liza Choa · 2 min read
Case studySmileEngine™ Pipeline
$6,650 of orthodontic work, booked 12 minutes and 52 seconds after a pop-up form was filled in on a Wednesday morning.
Liza Choa · 3 min read
Case studySmileBridge™
$82,000 in 18 days is the number that gets attention. But it is not the part I find interesting. What makes it interesting is when they happened.
Liza Choa · 1 min read
Case studyAI Text Receptionist™
$20,000 of All-on-4 work booked at 2:40 on a Thursday afternoon, 13 minutes after the enquiry came in. In between, the prospective patient turned down every time they were offered.
Liza Choa · 2 min read
Case studyAI Voice Receptionist™
At 7:49 on a Wednesday morning the AI voice receptionist could not understand a word the caller said. By 8:19 there was $15,300 of work booked in, and the practice had not opened yet.
Liza Choa · 3 min read
Case studyPrice List Funnel™
A prospective patient downloaded a price list at 8:02 on a Saturday morning. By 8:32 there was a $20,000 All-on-4 consult in the calendar. The practice was closed.
Liza Choa · 3 min read
Case studySmileEngine™ Pipeline
$25,000 of full arch implant work, booked 24 minutes after the enquiry landed. The patient wrote 8 words, and those 8 words contain the whole case.
Liza Choa · 2 min read
Case studySmileEngine™ Pipeline
A patient asked for a price 3 times, and the AI said no 3 times. They booked a $20,000 All-on-4 consult anyway, 11 minutes and 52 seconds after the enquiry.
Liza Choa · 3 min read
Case studySmileBridge™
A patient booked themselves in at 8pm, in 6 minutes, with nobody at the practice awake. At 8:04 the next morning the coordinator saw it was in the wrong slot, and fixed it.
Liza Choa · 3 min read
Case studyPrice List Funnel™
A price list download in February. 2 rounds of questions, 2 rounds of silence, and a team note that said move to qualified out. They booked on 9 September.
Liza Choa · 3 min read
Case studyAI Text Receptionist™
A Sydney practice switched on a dental AI receptionist. It booked nothing. The front desk booked $54,400 of treatment in 11 weeks off the cards it created.
Liza Choa · 6 min read
Case studySmileBridge™
$24,300 is the number everyone looks at. It is not the interesting one.
Liza Choa · 4 min read
Plug in DCRM, turn on SmileEngine™, and watch your practice run like never before.
